Case study
Feed My Soul
A series trailer for Red Hills Church — building anticipation for a new run of Sundays
- Client
- Red Hills Church
- Scope
- Video Production
- Links
- Watch the promo
Brief vs. breakthrough
A teaching series needs a moment of anticipation before it starts. This trailer's job was to make a date feel worth clearing a Sunday for.
- A short cut built to hold a room before a service
- Series name and start date, unmistakable
- Live on Red Hills Church's channel
The brief
Red Hills Church was starting a new teaching series, Feed My Soul, on June 7. The church needed a short piece to play before a service and into the feed — one that made the series feel like something beginning rather than an item on a calendar.
The approach
Cut as atmosphere rather than announcement. Image and pacing carry most of the weight, the series name lands late, and the date closes the piece so the only thing left to remember is when it starts.
The result
A trailer that gave the series a face and a date, published on the church's channel to build anticipation ahead of the June 7 start.