2025 — Case study
Red Hills Church
Identity, logo, and website for a church community in Newberg, Oregon
- Client
- Red Hills Church
- Scope
- Graphic Design · Branding & Logos · Website Design · Writing
- Links
- redhills.church
The mark
The wordmark, drawn to hold on a monument sign, a projection screen, and a phone. Used in the header, on print, and on signage.
Brief vs. breakthrough
A congregation with a clear calling — following Jesus from fear to love — and no design language to carry it. We built the identity, the wordmark, and a site that feels like walking into the room.
- A wordmark that works from monument sign to phone screen
- A site the staff team maintains without a designer
- Photography and copy that lead with the people in the room
The brief
Red Hills had a growing congregation, a clear statement of purpose, and a brand that stopped at a logo. Gatherings, groups, giving, and the weekly teaching all spoke in slightly different voices, and none of them looked like the room on a Sunday.
The approach
We started with the sentence the church already lived by, set in an italic serif over warm, unposed photographs of the actual congregation. The wordmark was drawn to hold at eight feet on a sign and at thirty-two pixels on a phone, and the rest of the system stayed deliberately small: two typefaces, a short palette, and layouts that lead with faces rather than stock imagery.
The result
One identity across signage, print, social, and the site — plus a website the staff team updates themselves each week, with gatherings, groups, events, and teaching in one place, and writing that assumes the reader has never been to church.