2023 — Case study
Brecky Breck
Original songs written and recorded for a kids' YouTube channel with more than 274,000 subscribers
- Client
- Brecky Breck
- Scope
- Songwriting · Recording · Writing
Brief vs. breakthrough
A preschool channel with more than 274,000 subscribers, whose most popular videos have passed 35 million views. I wrote and recorded the songs that carry the episodes — and the singles that live on Spotify.
- 274K+
- YouTube subscribers
- 35M+
- Views on the top videos
- Every song in the sing-along playlist written and recorded by me
- Original songs written for the under-five ear
- Singles released on Spotify alongside the channel
The brief
Brecky Breck makes field-trip videos for toddlers, and the songs were never an afterthought — a chorus is what a three-year-old takes home from an episode. The channel needed a catalog of original songs written for a preschool ear but produced well enough to sit on a streaming platform beside much bigger children's labels.
The approach
Every song starts from the episode it belongs to: a bike song for the bike episode, a fire truck song for the fire station. The writing is constrained on purpose — short lines, one clear hook, words a four-year-old can sing back on the first listen — then recorded properly, with real vocals and arrangements that survive a phone speaker and the back seat of a car.
The result
Original songs in rotation across a channel of more than 274,000 subscribers, where the most popular videos have passed 35 million views — including Monster Truck Song, Emergency Vehicle Song, Spring Is In The Air, and Reasons To Smile In December, plus the sing-along library that runs underneath the episodes and the same songs released on Spotify.