Case study
Foster the Love
A campaign film for Marion County, Oregon — fostering and adopting the children still waiting for a home
- Client
- Marion County, Oregon
- Scope
- Video Production
- Links
- Watch the film
Brief vs. breakthrough
A county needs families. A church has them. The film's job was to make the ask feel like an invitation rather than a notice — and to leave a viewer knowing exactly what to do next.
- A county campaign carried by a church film
- Foster care and adoption in one clear ask
- Live on Red Hills Church's channel
The brief
Marion County, Oregon needed more families to foster and adopt. The people most likely to say yes were never going to be moved by a statistic — they would be moved by watching someone like them step forward. The county needed that ask made well enough to hand to a congregation and a social feed.
The approach
One honest, human film. The need for families is stated plainly, the invitation is carried by people rather than policy language, and there is a single clear next step at the end so a viewer knows what to do with what they just felt.
The result
Delivered to the county for its foster and adoption outreach and published by Red Hills Church, so the same film speaks to a congregation already inclined to help and to anyone else in Marion County with room to say yes.