2022 — Case study
Desert Church
Logo, watercolor identity, and website for a Foursquare church in Ephrata, Washington
- Client
- Desert Church
- Scope
- Graphic Design · Branding & Logos · Website Design
- Links
- desertchurch.co
Brief vs. breakthrough
A Foursquare congregation in the high desert with a name that deserved more than a template. We drew the identity and built a site around the questions a first-time visitor actually asks.
- A painted identity that holds up in print and on screen
- A site built around first-time visitor questions
- Templates the staff and volunteers maintain in-house
The brief
Desert Church needed one family of assets for signs, slides, social, and a website — run by a small staff and volunteers with no designer on call. The identity also had to say something the name already promised: that a desert can be in bloom.
The approach
The watercolor florals came first, painted in warm oranges, gentian blue, and eucalyptus green, then paired with a serif headline and a charcoal-and-sand palette that photographs well in a dark sanctuary and reads clearly on a phone. The site was organized around the questions people actually ask before they visit: what happens on a Sunday, what should I wear, and what about my kids.
The result
One identity that runs from the Sunday slide deck to the welcome card to the website, and a site the staff update themselves through the year — including a pastor transition process handled in public without the design falling apart.